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  • Writer's pictureCalla Norman

Easy Tips For Improving Your Small Business Website

We’ve all been there. You’re looking for a new place to grab a bite in town, or maybe you’re traveling and looking for a small business to support. You whip out your phone and do a little bit of research, and click on a name that sounds interesting.

After what feels like ages, the webpage finally loads, and it’s… confusing. Where are the hours? Should I make a reservation? Is this a sit-down place, or should I be prepared to go?

Your webpage is often the world’s first encounter with your business - read more below to figure out how to improve it and make a good first impression!

Make your website easy to navigate.

Simplify your website's navigation menu to make it intuitive and easy to use. Also, ensure that your website has clear and prominent call-to-action buttons or links. Use compelling language that encourages visitors to take specific actions, such as "Buy Now," "Sign Up," or "Contact Us."

Don’t forget about mobile display for your website

So many people encounter new small businesses from their phones, which is why it’s important to optimize your website for mobile devices. Make sure it is responsive and displays properly on smartphones and tablets. This is crucial as more and more users access the web through mobile devices.

Let people get in touch on your website’s Contact page

Add social media icons or links to your website, making it easy for visitors to connect with your business on platforms like Facebook, Instagram, or Twitter. It helps to expand your online presence and engage with your audience! It goes without saying that you should have a clear contact page or section on your website with up-to-date information - and that you regularly check to see if anyone has tried to reach you!

Make your website look good

Improve the visual appeal of your website by updating images, graphics, or fonts. This might be the time to hire a professional photographer to make sure you have the best possible images representing your business. Use high-quality and relevant visuals that align with your brand identity and resonate with your target audience.

Help People Find You with SEO Optimization:

Optimize your website for search engines by incorporating relevant keywords into your page titles, headings, and meta descriptions. This can help improve your search engine rankings and increase organic traffic to your website and business.

Increase your website traffic, increase your customer base = profit

Attracting more people to your business’s website means more potential customers! This also makes a world of difference when you’re looking to grow, perhaps with a Honeycomb investment offering. To learn more about how Honeycomb helps small businesses get capital to grow, fill out the form below:


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