Maggie’s Farm Rum Turned World-Class Craftsmanship into Community Equity

This Is How They Did It - And You Can Too!

Maggie's Farm Rum raised over $450,000 in funds with a community equity offering through Honeycomb Credit.

There are success stories. And then there are those like Maggie’s Farm Rum that blow the top off! What began in 2013 as Pennsylvania’s first rum distillery since Prohibition has grown into one of the most decorated craft spirits brands in the country, winning over 100 awards and rallying hundreds of investors behind its vision of bold flavor and community ownership.

Now, with its sights set on nationwide expansion, Maggie’s Farm is proving that community equity is a funding model. AND it’s a recipe for sustainable, award-winning growth.

The Spirit of Success

From the beginning, Maggie’s Farm Rum stood out. Within months of opening, the distillery turned a profit, which is no small feat for a small business. And even through the turbulence of COVID-19, it stayed in the black.

But it’s not just the numbers that set this distillery apart. Maggie’s Farm has become a regular at the top of the podium at international competitions:

• 🥇 Best Overall Rum – San Francisco World Spirits Competition

• 🥇 Best-in-Show Spirit – American Craft Spirits Competition

• 🥇 Liqueur-of-the-Year – Tales of the Cocktail / New Orleans Spirits Competition

• 🏆 4× Double Gold Medal Winner – San Francisco World Spirits Competition

  
  

That excellence translated directly to business growth. Between 2018 and 2024, revenue increased by an average of $250,000 per year. In 2024 alone, 9L case sales hit an all-time high of 8,600—nearly triple their 2018 volume. After opening a new $5M production facility, their P&L improved by 889% within the first year.

Why They Turned to Community Equity

After building a national reputation for exceptional rum, Maggie’s Farm faced a new challenge: expanding its footprint across the continental U.S. That’s when they turned to community equity.

Instead of looking to banks or private equity firms, Maggie’s Farm invited their biggest believers—fans, regulars, and supporters—to invest directly in their future. Through Honeycomb Credit, 348 investors contributed over $450,000 in equity, helping the distillery hit the gas on sales and marketing nationwide.

This type of community-based funding doesn’t just raise capital—it builds a loyal customer base that’s financially and emotionally invested in the brand. Every bottle poured becomes a shared win.

What Investors Got (Besides Great Rum)

Maggie’s Farm made it fun to invest. Depending on their contribution, investors unlocked exclusive perks like:

• A signed bottle of “Honeycomb” honey rum (available only to investors)

• Private tours and tastings with Founder & Master Distiller Tim Russell

• Cocktail parties, private classes, and dinners for friends and clients

  
  

These perks built excitement and reinforced what Maggie’s Farm is all about: great experiences, shared stories, and community celebration.

Looking Ahead

With the new distillery fully operational and sales surging, Maggie’s Farm is well-positioned to become a household name in American rum. But their biggest advantage isn’t just award-winning products—it’s people.

Their community equity campaign didn’t just fund growth; it built a movement of passionate supporters who believe in bold flavor, independent craft, and the power of shared success.

Whether you're sipping their honey rum or watching their bottles hit new shelves across the country, one thing’s clear: Maggie’s Farm Rum is raising more than spirits—it’s raising the bar for what community-driven business can look like.

Learn more about how community equity can fuel craft brands like Maggie’s Farm at Honeycomb Credit.