$100,000
Raised
117
Investors
133%
Of goal
21
Days
Six years of farmers' markets, then a storefront
Sarah Chen started selling bone broth at the Grand Army Plaza farmers' market in 2018. A small setup: a folding table, two Cambros, and a chalkboard sign that listed the day's flavors.
Six years in, her regulars had become a second family. They asked every winter when she would open a proper shop. Landlords in Brooklyn said no to a first-time operator without a storefront. Banks said no to a business whose best numbers lived on a Square dashboard.
Honeycomb said something different. Raise capital from the same people who already showed up every Saturday.
In three weeks, 117 of them did. The raise closed at $100,000, well past Brothmonger's $75,000 goal. Two of the biggest investors were regulars who had been buying broth since 2019.
Brothmonger's first kitchen opened in Crown Heights in March 2025. Sarah kept the farmers' market booth. She said the kitchen would not have happened without the people who found it first.