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As women’s sports shatter records worldwide, we are proud to honor this movement by reimagining the traditional sports bar as an elevated, community-driven 'Third Space'—one that pairs premium food and beverage with a dedicated spotlight on the women’s game.
What Winners Receive
Each of the five winners will receive a $20,000 grant to fund their vision to move beyond the traditional sports bar model, to create elevated environments centered on food and beverage, community, and wellness.
Whether you’re opening a new space or elevating an existing one. Use funds for buildout, equipment, programming, or whatever moves your business forward.
Who Should Apply
The Changing the Game grant supports U.S.-based for-profit businesses building or reimagining food and beverage spaces as community destinations for women’s sports—places anchored in wellness, inclusivity, and elevated experiences.​
You Qualify If
• You own or are an authorized representative of a for-profit business registered and in good standing in the U.S.
• Your business operates - or plans to operate - a food and beverage space (bar, restaurant, café, event venue, or community space).
• Your concept centers women’s sports as the main event - not a secondary broadcast or afterthought.
• You are 18+ years of age (19+ in AL and NE) and a legal U.S. resident.
We're Looking For
• A clear vision for how your space will serve as a community hub for women’s sports fans.
• A wellness-oriented and inclusive approach to food, beverage, and hospitality.
• A specific plan for how the $20,000 will move your business forward.
• Creativity, community impact, and a genuine connection to women’s sports.
Apply
March 31 - July 31
Complete your application through our online portal.
Tell us about your business, your vision, and how you’d use the grant. One application per business.
Review
August
Our team screens every application for eligibility and mission alignment. Qualified applications advance to the finalist round.
Finalist Evaluation
September
A selection committee evaluates finalists on narrative strength, community impact,
innovation, and program alignment.
Winners Revealed
October
Five grantees announced at an in-person event in
New York City.
Stanley 1913 is the iconic global lifestyle brand synonymous with premium food and beverage innovation.
TOGETHXR is the fastest-growing and most engaging women's sports media company co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird alongside sports media veteran Jessica Robertson.
Honeycomb Credit administers the program end-to-end.
Frequently asked questions
© 2026 PMI WW Brands, LLC d/b/a Stanley 1913.
Program administered by Honeycomb Credit, Inc.
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