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  • Writer's pictureCalla Norman

How to Build a Social Media Strategy for your Small Business

Social media: it can be the most fun part of your day, or the bane of your existence. However, it’s a necessity for spreading the word about your business in this day and age.

When putting together a social media strategy, consistency is key. Make sure you build a calendar or schedule, and stay on top of it! Posting about things as they come up can be a nice addition to your strategy, but make sure your plan is solid, and don’t forget about it! Here are some ideas of things you can post about:

Product or Service Highlights:

High quality images and videos are a must! It might be worth it to invest in professional photos, or make sure you’re using best practices when shooting your own content. Have good lighting, don’t post blurry pictures, and make sure you’re making your business look its best.

What’s so special about your product? Show, don’t tell your audience- and include customer reviews to build trust!

Behind-the-Scenes Peeks:

Show the human side of your business to connect with your audience on a personal level - people want to know “the man behind the curtain.” This can include photos from the back-of house, your small business triumphs and disasters, and footage of you and your staff bonding.

Customer Spotlights:

Feature satisfied customers and their experiences with your products or services (with their permission! This could be anything from a quick review of your business to pictures of your customers enjoying themselves.

Some low-hanging fruit - does your business attract families, or people with dogs? Photos of cute kids and puppies generally do pretty well on social media. Make sure to ask permission before posting though, especially with kids!

Contests and Giveaways:

Run social media contests or giveaways to generate excitement and engagement. Ask followers to like, comment, share, or tag friends to enter, and offer some cool swag or a discount on your service!

User-Generated Content:

Encourage your customers to create and share content related to your business. Repost their photos, videos, or testimonials (with proper credit). This helps create a sense of community and builds social proof.

Company Milestones and Announcements:

Celebrate significant milestones or achievements of your business like product launches, expansions, partnerships, awards, and media coverage. You can also celebrate small wins like your employees’ work anniversaries as well!

Having a strong social media presence can help your business grow

In more ways than one! Businesses with strong social media do great on Honeycomb’s platform because they’re already engaging their audience - making them get funded faster and with more funding! To learn more about Honeycomb’s investment offerings for small businesses, fill out the form below:


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