How to Build a Social Media Strategy for your Small Business
- Calla Norman
- Sep 6, 2023
- 2 min read
Social media: it can be the most fun part of your day, or the bane of your existence. However, it’s a necessity for spreading the word about your business in this day and age.
When putting together a social media strategy, consistency is key. Make sure you build a calendar or schedule, and stay on top of it! Posting about things as they come up can be a nice addition to your strategy, but make sure your plan is solid, and don’t forget about it! Here are some ideas of things you can post about:
Product or Service Highlights:
High quality images and videos are a must! It might be worth it to invest in professional photos, or make sure you’re using best practices when shooting your own content. Have good lighting, don’t post blurry pictures, and make sure you’re making your business look its best.
What’s so special about your product? Show, don’t tell your audience- and include customer reviews to build trust!
Behind-the-Scenes Peeks:
Show the human side of your business to connect with your audience on a personal level - people want to know “the man behind the curtain.” This can include photos from the back-of house, your small business triumphs and disasters, and footage of you and your staff bonding.
Customer Spotlights:
Feature satisfied customers and their experiences with your products or services (with their permission! This could be anything from a quick review of your business to pictures of your customers enjoying themselves.
Some low-hanging fruit - does your business attract families, or people with dogs? Photos of cute kids and puppies generally do pretty well on social media. Make sure to ask permission before posting though, especially with kids!
Contests and Giveaways:
Run social media contests or giveaways to generate excitement and engagement. Ask followers to like, comment, share, or tag friends to enter, and offer some cool swag or a discount on your service!
User-Generated Content:
Encourage your customers to create and share content related to your business. Repost their photos, videos, or testimonials (with proper credit). This helps create a sense of community and builds social proof.
Company Milestones and Announcements:
Celebrate significant milestones or achievements of your business like product launches, expansions, partnerships, awards, and media coverage. You can also celebrate small wins like your employees’ work anniversaries as well!
Having a strong social media presence can help your business grow
In more ways than one! Businesses with strong social media do great on Honeycomb’s platform because they’re already engaging their audience - making them get funded faster and with more funding! To learn more about Honeycomb’s investment offerings for small businesses, fill out the form below:
I've always thought social media should be fun. Ideas like holding contests and sharing behind-the-scenes content mentioned in the article are great. I think trying more cross-industry collaborations could also bring in good traffic. If you're struggling with naming, why not try using Wheel of Names?
Content strategy is the cornerstone of social media success, and this article grasps the core. In addition to what's mentioned, I believe continuous data analysis and optimization are equally important. I look forward to more in-depth content on this topic. By the way,When you need to reduce stress, you can play doodle baseball.
I totally understand the difficulties small businesses face with social media; it feels like there's never enough time. After reading this article, I feel like I've found a direction. It's good to know there are so many things to try, and I'm not so anxious anymore. Now, let me introduce a really fun time-killing game called Block Breaker.
We've always stuck to posting customer stories, and the results are really great! Especially the authentic user feedback, it's more convincing than any advertisement. I can really resonate with the points mentioned in this article. By the way, try Ragdoll Archers for super fun archery gameplay when you want to relax!
Regarding showing behind-the-scenes content on social media, do you have any good suggestions? Our company is a bit introverted and we're not sure what to film. Are there any particularly interesting ideas you can share? Finally, recommend a stress-relieving drift boss game.