Welcome to Honeycomb Credit
Climate Offering Marketing Package
Offer Summary:
Honeycomb Credit will deploy its marketing infrastructure to drive investor participation in your premium offering, helping expand affordable energy financing to homeowners, businesses, and communities nationwide.
Standard Components (included)
Every climate offering on Honeycomb receives baseline marketing coverage across our core channels at no additional cost:
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Email:
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Full database send (300k recipients) + targeted climate investor newsletter (6k recipients)
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Social Media:
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Single post across all Honeycomb-owned platforms (196k combined impressions across LinkedIn, Instagram, and Facebook)
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SMS:
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Notification to active investors subscribed to marketing communications (4,000 recipients)
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Push Notifications:
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In-app notification to all Honeycomb mobile app users (13,000 users)
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“We want to provide more access for everyday people to invest in our green economy.”
— Bryan Garcia, CEO, Connecticut Green Bank
Premium Components (à la carte)
Minimum $5k investment
Dedicated Email Campaigns
Service: Additional targeted email sends beyond the standard campaign, reaching Honeycomb, Raise Green, and IFW (a Honeycomb property composed of female impact-oriented entrepreneurs) audiences - a combined pool of 300k individuals.
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Value: Each additional touchpoint increases investor recall and conversion probability. Multiple sends allow for narrative sequencing - awareness, education, urgency - across the life of the offering.
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Honeycomb handles: Copywriting, email design, audience segmentation, deployment, and performance reporting.
Cost: $750 per additional send (250k recipients per send, maximum 1 per week)
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Maximum: 14 units, $10.5k
Recommended: 8 units, $6k
Committed Advertising Spend
Service: Paid digital advertising across high-performing platforms, fully managed by Honeycomb's marketing team. We recommend Meta and Quantcast based on your specific situation.
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Value: Paid media extends reach far beyond Honeycomb's owned audiences, targeting high-intent prospects using lookalike modeling, retargeting, and conversion optimization. Campaigns target a 5–7x return on ad spend (ROAS), meaning every dollar spent is engineered to drive multiples in invested capital.
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Honeycomb handles: Graphic design iterations, copywriting, regulatory compliance review, audience building, platform setup, conversion event configuration, ongoing optimization, and performance reporting.
Cost:
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$500 setup fee per platform
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10% premium on total ad spend
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No minimum spend requirement, but recommended minimum $1000 per platform.
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Please note: Budget increases may only be increased 1% per day from the initial daily investment amount. Expect 7 days for the campaign to optimize, with days 5-7 being illustrative optimized of campaign performance.
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Maximum: 2 platforms, $3.2k (no cap on advertising spend)
Recommended: 2 platforms, $3.2k
Text Messaging Campaigns
Service: Targeted SMS campaigns to investor segments, with messaging tailored to your offering. Maximum of 1 send per week the offering is live.
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Value: SMS drives immediate action with open rates significantly higher than email. Tiered audience options let you match spend to strategy - whether re-engaging previous investors (if applicable) or reaching Honeycomb's full active base.
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Honeycomb handles: Copywriting, compliance review, deployment, and response monitoring.
Cost:
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Prior investors: $150 per send (~100 recipients)
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Full climate investor database: $500 per send (~600 recipients)
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All Honeycomb investors: $1,000 per send (~20,000 recipients)
Maximum: 14 units, $14k
Recommended: 8 units, $4k
App Notifications
Service: Additional targeted push notifications to Honeycomb's climate investor segment, up to 1 per week over the life of the offering.
Value: Push notifications reach investors directly on their devices with near-instant delivery and high visibility - ideal for launch announcements, milestone updates, or closing pushes.
Honeycomb handles: Copywriting, scheduling, and deployment.
Cost: $100 per notification (maximum 1 per week, until closing week when 3 slots are available)
Maximum: 14 units, $1.4k
Recommended: 6 units, $600
Dedicated Social Media Posts
Service: Media-rich posts published across Honeycomb-owned channels including Raise Green and IFW, reaching a combined audience of ~196k. Maximum of 2 posts per week over the life of the offering.
Value: Dedicated posts go beyond the standard single mention, building sustained visibility and social proof across platforms where climate-minded investors are already engaged.
Honeycomb handles: Creative development, copywriting, publishing, and comment/question monitoring.
Cost: $250 per post
Maximum: 28 units, $7k
Recommended: 14 units, $3.5k
Webinar Feature
Service: A dedicated mid-campaign webinar spotlighting your mission, impact, and investment opportunity - promoted across Honeycomb's channels to drive registration and attendance.
Value: Webinars convert at a higher rate than passive content by giving prospective investors direct access to leadership, live Q&A, and a deeper understanding of the opportunity. Promotion is included to maximize turnout.
Honeycomb handles: Concept development, program planning, presentation/slide support, promotional campaign, hosting, and post-event follow-up.
Cost: $2,500
Maximum: 1 units, $2.5k
Recommended: 0 units, $0k
Maximum: $38,600
Complete saturation of all channels.
Recommended: $17,300
Enables a steady, aggressive, drip of communications, with extra slots purchased to drive urgency at the end of the offering.
