Building brand awareness is key for small businesses, but often something that people jump into without a lot of forethought. Defining your brand requires a bit of introspection and also awareness of who your target customer is and what they’re looking for in your product. Here’s a quick guide to how to set yourself up for success with your brand.
Define your brand
What makes you unique? Clearly define your brand's values, mission, and unique selling proposition (USP) to create a distinct identity that resonates with your target audience. Once you have this in mind, then you can start thinking about aesthetics - what colors, fonts, and imagery do you want associated with your brand?
Create a strong online presence
Build a professional website (that resonates with your branding) and establish a presence on relevant social media platforms. Key word: relevant. If your customers aren’t on TikTok, there’s no need to create a TikTok and go through the time and energy to create content for it! Consistently create valuable and engaging content that reflects your brand's identity and values - understanding who your audience is and how they use the internet is key here.
Implement email marketing
Develop a strategic email marketing campaign to stay connected with your audience, share valuable content, and promote your products or services. Make it unique from your social media and website offerings by adding special promotion or early opportunities to get special perks!
Offer valuable content
Create and share informative and valuable content such as blogs, videos, or infographics that educate your audience and establish your brand as an authority in your industry. One thing you can do is show behind-the-scenes content of what a day in the life is like in your business.
Participate in local events and sponsorships
Engage with your local community by participating in local events, sponsoring community initiatives, and forming partnerships with other businesses to increase local brand visibility.
Launch a Honeycomb Credit investment offering
A uniquely effective way to build your business’s brand awareness and raise money for your growth is to launch a Honeycomb Credit investment offering!
Giving customers a chance to invest in your business makes people aware of your business and your uniqueness, and gives you a national spotlight to grow into. This is why Honeycomb Credit investment offerings often see on average 7 press mentions about their campaigns! To learn more about Honeycomb investment offerings, fill out the form below!