Hosting events at your storefront can be a great way to attract new customers, engage with your community, and boost sales. Here are some tips for small business owners looking to host successful events:
Set Clear Goals for Your Small Business’s Event
What reason do you have for wanting to host an event? Boost your brand awareness, get the community involved in your business? Knowing your why is just as important as your what.
Choose the Right Event Structure
Consider what type of event will resonate with your target audience. Options include product launches, workshops, demonstrations, sales, and community-oriented events. Being aware of trends is also useful here - for example, many bars and restaurants did Taylor Swift themed nights this past summer when the Eras tour was all the rage.
There’s no need to go crazy with spending for this event! Create a budget that outlines all expenses, including marketing, decorations, supplies, and staff. Stick to your budget to avoid overspending.
Use multiple marketing channels to promote your event, including social media, email newsletters, fliers, and local listings. Create eye-catching graphics and compelling copy to attract attendees. You might also consider providing incentives like discounts if they mention the flier.
Collaborate with Local Businesses
Partner with neighboring businesses to co-host events or cross-promote each other. This can expand your reach and bring in a broader audience. A popular kind of event is a pop-up - if you have the space, bring in a complementary business to host a pop-up!
Plan for All Weather Conditions
If your event is outdoors, have a backup plan for inclement weather. This might involve renting a tent or relocating the event indoors.
Engage with Attendees:
Interact with attendees during the event. Answer questions, gather feedback, and make a personal connection with potential customers. After all, if the whole point is bringing people to your place, why are you doing it if you aren’t interacting with them?
Follow Up After the Event:
Have a way to collect attendee contact information, such as email addresses, so you can follow up with them after the event for feedback and promotions. Send thank-you emails to attendees and share event highlights on social media. This helps maintain engagement and build relationships with customers.
Now You’re Ready to Host an Amazing Event!
Once you’ve gotten good at this, you might be thinking about how you want to grow your business. An easy way of getting the financing to grow is launching a Honeycomb Credit investment offering, where your customers (like the ones coming to all your events) can actually invest in your business’s growth! Learn more by filling out the form below.