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  • Writer's pictureCalla Norman

How to Create Engaging Videos for Your Small Business

With the burgeoning use of video-forward social media such as TikTok and Instagram Reels, it might be a good idea to put video in the marketing strategy for your small business - but it’s not as easy as it looks! Here are some tips for creating engaging videos for your business.

Plan Your Content

Before tapping “record,” have a clear idea of what you’re trying to do with your video. Define your video's purpose, message, and structure before you start recording to ensure clarity and effectiveness.

You can do this as simply as jotting down a few notes on paper or in a doc - that way you can keep track of what you’re doing videos of and what works and what doesn’t.

Keep it Short and Sweet

Capture attention quickly by keeping your videos under 1-2 minutes and delivering value early on. This is more difficult than it sounds - this is why a popular tactic is to use trends on social media to get your point across with an engaging and quick template.

Good Lighting and Clear Audio

We can’t emphasize enough how important this is! Use natural light and clear audio to enhance the quality of your videos. Minimize background noise and invest in good lighting and microphones if possible. You can get relatively inexpensive ones online which will make a world of difference in your video’s quality.

Tell a Story and Be Authentic

Connect emotionally with your audience by incorporating storytelling and showcasing your genuine personality, which helps build a strong rapport. Show what makes your business unique - you!

Be You and Your Customers Will Support You!

Having a solid strategy for video marketing will set you up for success when you choose to launch a Honeycomb Credit investment offering. Being able to authentically tell your story will make people want to invest in your business so you can grow! To learn more, fill out the form below.


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