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  • Writer's pictureCalla Norman

Top Trends for Small Businesses in 2024

2024 is looking to be a game changing year for small businesses - here are some trends to keep in mind - how can you utilize them in your business? 

You can’t deny the power of AI. 

According to Constant Contact’s Small Business Now Report, 91% of small businesses who are currently using AI say it has made their business more successful. It’s also flexible, you can use it how much or how little you want - so maybe now is the time to experiment! With benefits for marketing, operations, and more, it may be worth looking into how AI can improve your business.

The human touch is still valuable to small businesses

It’s so important to keep that emotional intelligence honed as well, especially if you work face-to-face with your customers. Having the ability to empathize with your customers and keep the human element of your business front and center can differentiate you from the pack. 

Customer experience is everything for your small business 

There’s a quote people often attribute to Maya Angelou: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  This definitely applies to how you treat your customers. Create a positive customer experience at every level, from research to point of sale. Meet the customer where they are, whether that’s online or in-person, and personalize their journey as much as possible.

Go green or go home - increase your business’s sustainability 

Sustainability is increasingly important to customers. Look for ways that you can cut your carbon footprint - maybe reduce the plastic you use, encourage incentives for reusable containers, or stock eco friendly products in your store. 

Keep your small business’s data (and your customers’) safe

 Cybersecurity is a must in a data-driven economy. With data breaches frequently occurring, it’s important to make sure that your cybersecurity plan is as strong as you can make it. 

Need help making your goals? Get your community invested!

Honeycomb Credit allows your customers to actually invest in your business - so whatever your goals are this year, we can help you access the funding to grow! Learn more about Honeycomb investment offerings by filling out the form below. 


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