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Inside of UnBar Cafe in Cleveland Cafe with a customer and an employee

Small Business Saturday 2020

All the small business resources you need for a pandemic-strong holiday

Small business owner Myles Powell with his 8 Myles gourmet mac-and-cheese

Small Business Saturday will look a bit different this year

In 2019, Americans spent nearly $20 billion at locally-owned businesses and restaurants on Small Business Saturday!

But with many shoppers stuck at home this year, Small Business Saturday 2020 is going to look a bit different.

How are you going to stay innovative and grow your business during this pandemic holiday?

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Download our Small Business Saturday social media kit

Celebrate Small Business Saturday and remind your customers of the holiday with our free social media kit, with templates for Facebook, Instagram, Instagram Stories, Linkedin, and more!

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Graphic that says "Happy Small Business Saturday" with colorful small businesses and shops
Small business owners Chad and Lauren Townsend, owners of Millie's Homemade Ice Cream in Pittsburgh, PA

Apply to Small Business Saturday 2020 Virtual Market

Get your products in front of locally-minded shoppers and featured alongside rockstar small businesses across the country!

Apply by November 20 to join our Small Business Saturday 2020 virtual market for free. We will notify you in 2-4 business days if your business is accepted.

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Watch: How to Prepare for Small Business Saturday in the Pandemic

Get your creative juices flowing with:


  • Collaborative tips & strategies to promote your business

  • Tried-and-true case studies from Honeycomb businesses

  • Ways to engage your customers virtually and interactively

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Here at Honeycomb, we've got the secret sauce for crowdfunding success.


A Honeycomb campaign can unlock the capital you need to expand or pivot—and give your fans a concrete way to support you on Small Business Saturday 2020.


If you launch a campaign by November 15, you'll also get:


  • Our special Small Business Saturday advertising blast

  • Access to exclusive strategy webinars

  • Customized advice from our team of small business experts

  • Free video success story to share your growth

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The Honeycomb Small Business Saturday Deal

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Crowdfund some honey to your money

Small Business Saturday last year was our biggest influx of investor support in our history, and we're doubling down to make this year's even bigger. Meet some of the small businesses in our community:

Keyla Nogueira Cook and Tim Guthrie, owners of Casa Brasil, a restaurant in Pittsburgh, PA

Keyla and Tim of Casa Brasil raised $90,450 to buy a liquor license

With 79 total investors, Casa Brasil kicked off their campaign with a huge influx of support over Small Business Saturday.

Small business owner Sherree Goldstein, owner of Square Cafe and My Goodness in Pittsburgh

Sherree of Square Cafe raised $250,000 to move to a larger space

Sherree used Honeycomb to fund her
community grocery store in 2018, and came back for seconds to move her hugely popular cafe to a larger location.

Small business owner Justin Strong of Strong's Cleaners, a dry-cleaning service in Pittsburgh, PA

Justin of Strong's Cleaners raised $25,000 to pivot during COVID

"After raising $25,000 on Honeycomb, I thought to myself, 'What else can I do in 3 weeks?'"

Jacqueline and Nathan Schoedel, owners of The Speckled Egg, a Downtown Pittsburgh brunch restaurant

Jacqueline of Speckled Egg raised $50,000 for restaurant startup costs

Jacqueline and her team crowdfunded $9,150 on the day of Small Business Saturday last year.

We've built the toolkit for crowdfunding success

There's a reason why 83% of businesses that crowdfund on Honeycomb succeed, as compared to the 22% industry average—and this success translates into higher revenue, more buzz, and happier customers for years to come.


crowdfunding success rate


press mentions per campaign


average revenue increase


# of Yelp and Google Reviews

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Launch a Honeycomb campaign

Grow Form

Business Owners




Securities offered through Honeycomb Portal LLC or Honeycomb SMB LLC have not been recommended or approved by any federal or state securities commission or regulatory authority. Honeycomb does not provide any investment advice or recommendation, and does not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. Securities sold under Title III are speculative, illiquid, and investors can lose all of their money.

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